Fender set to introduce more signature guitars for female artists next year than in its entire 70-year history

Samantha Fish
Could a Samantha Fish Jazzmaster be on the cards? (Image credit: Future)

Fender’s line-up of signature artists includes electric guitar players from a multitude of genres and backgrounds, yet there’s one thing nearly all of them have in common: a Y chromosome. But that’s all set to change in 2020, according to CEO Andy Mooney.

In a wide-ranging interview regarding Fender’s new Songs learning app, Guitar World asked Mooney how Fender is reaching out to female players, particularly following the company’s research that half of all new guitar buyers are female.

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Michael Astley-Brown
Editor-in-Chief, GuitarWorld.com

Mike is Editor-in-Chief of GuitarWorld.com, in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism from Cardiff University, and over a decade's experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Ed O'Brien, Polyphia, Tosin Abasi, Yvette Young and many more. In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe.