“The camp is very protective, and has extremely high standards”: Fender says gaining the EVH endorsement was a crucial benchmark for the Tone Master Pro

Fender Tone Master Pro EVH 5150III patch
(Image credit: Fender)

The EVH brand is famously fastidious in its approach to tone. So much so that until the arrival of the Fender Tone Master Pro last year, it had not endorsed any licensed models of its amps for use in software/modelers.

Now, in a new interview with Fender’s EVP of Product Justin Norvell, the exec tells Guitar World that despite Fender and the EVH Gear brand’s close working relationship, its endorsement – dependent on the team run by Wolfgang Van Halen and his partner at EVH, Matt Bruck – was not a given. 

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.