“Fender needed something to bring them into more modern times”: How Jim Root’s radical signature Telecaster updated a Fender mainstay for the 21st century

Jim Root holding up his Fender Telecaster signature
(Image credit: Future)

Jim Root has looked back on the development of his game-changing Fender signature guitar, and discussed why it was such a monumental launch for both him and the company.

Ever since Fender’s flagship Telecaster became the world’s first mass-produced solidbody electric guitar almost three-quarters of a century ago, the design has remained relatively constant.

That was until Slipknot’s Jim Root came along and completely flipped things on their head with a signature that reimagined the traditional T-type as a no-nonsense, frill-free heavy metal machine.

“Their prototypes weren’t landing, so I talked to Alex Perez [from Fender's research and development team] – who, if it weren’t for him, I probably wouldn’t be a Fender artist – and I said, ‘Can we just come back to the Fender side of things?’”

The Slipknot guitarist had his eye on the Tele, so when Perez helped him bring things back to the Fender fold, he knew where to start.

“If I walked on stage with a Jackson or B.C. Rich, that would be typical, so I wanted to take something classic and iconic and make it functional for what I do,” he explains of his decision.

“And I think Fender, at the time, needed something to, not erase the stigma of being an iconic, older company, but bring them into more modern times. It made sense, and Fender was down. I got lucky. The stars aligned!”

The concept of the Root Tele was simple. It had to pay homage to the original design, but in a way that would cater to Root’s aesthetic and tonal needs.

Jim Root signature Fender Telecaster

(Image credit: Future)

“I wanted to be minimalist with it. I almost thought about trying to see if we could lose the pickguard, but I wanted it to be traditional-looking,” he states. “I went with the modern string-through, hardtail bridge and the EMG pickups I was already using.

“I wanted it to be a workhorse I could bash around, beat up, hit with metal pipes and get thrown into kegs without breaking in half.”

Root’s Tele is one of Fender’s most notable signature releases, and was later followed by a similarly radical Jazzmaster and Stratocaster. And, although the Slipknot guitarist initially wanted to steer clear of the Charvel route, he did launch a signature guitar with the company a few years ago.

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Matt Owen
News Editor, GuitarWorld.com

Matt is the GuitarWorld.com News Editor, and has been writing and editing for the site for five years. He has a Masters in the guitar, a degree in history, and has spent the last 19 years playing everything from blues and jazz to indie and pop. During his GW career, he’s interviewed Peter Frampton, Zakk Wylde, Tosin Abasi, Matteo Mancuso and more, and has profiled the CEOs of Guitar Center and Fender.

When he’s not combining his passion for writing and music during his day job, Matt performs with indie rock duo Esme Emerson, and has previously opened for the likes of Ed Sheeran, Keane, Japanese House and Good Neighbours.

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