Custom Beatles Xbox 360 Being Auctioned Off for Charity

Beginning Sept. 9, 2009, download “All You Need Is Love” exclusively on Xbox LIVE or purchase a unique “The Beatles: Rock Band” Xbox 360 console today, and proceeds will benefit Doctors Without Borders/Médecins Sans Frontières (MSF).

A very special edition Xbox 360 console professionally customized to honor The Beatles will be auctioned for charity this holiday with proceeds benefiting Doctors Without Borders. The first of these limited consoles is available for auction starting today on eBay here. Each console is numbered and adorned with illustrations from the eye-popping intro for “The Beatles: Rock Band.” The cinematic was created by Harmonix with the Oscar winning film and animation company Passion Pictures.

Starting Sept. 9, Xbox 360 will also give its more than 20 million Xbox LIVE members the opportunity to give to charity and support the Beatles’ eternal message of peace and love. “All You Need Is Love,” the Beatle’s iconic anthem of peace, will be released exclusively on Xbox 360 as a downloadable song for the game through Xbox LIVE with Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders. Good deeds never go unnoticed: purchasing and downloading the “All You Need Is Love” track for 160 Microsoft Points for charity will also register you for the “The Beatles: Rock Band” Download & Win* for a chance to win one of the limited edition “The Beatles: Rock Band” Xbox 360 consoles and a Rickenbacker 325 replica guitar controller.

Doctors Without Borders is an international medical humanitarian organization created by doctors and journalists in France in 1971 working in more than 60 countries to assist people whose survival is threatened by violence, neglect, or catastrophe. Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the charity as the beneficiary of these proceeds.

More Ways to Experience the Beatles on Xbox LIVE

In addition to providing families a platform for social change, Xbox 360 offers more ways for music fans and gamers to relive Beatlemania from inside out with music videos, documentaries and movies inspired by the Fab Four on Xbox LIVE. From classic tunes from the band members to the best of the Mersey’s music from today, and the critically acclaimed documentary, “Imagine: John Lennon,” it’s all there at the touch of a button.

“The Beatles: Rock Band” owners will also be able to download the full “Abbey Road” album beginning on October 20, along with “Sgt. Pepper’s Lonely Hearts Club Band” and “Rubber Soul” following in November and December respectively.

For more information about everything related to the program, the “Fab Four Mystery Tour” at also offers visitors an interactive look at the Beatles and the many twists and turns of their career. The Web site was created with the same fanciful artwork and animations by Passion Pictures used in the design of the special edition Xbox 360 “The Beatles: Rock Band” consoles. The site is a visually stunning look at everything you need to know about the Beatles, from their humble beginnings in the confines of Cavern Club to their legendary rooftop concert atop Saville Row.

*eBay listing here.

** NO PURCHASE NECESSARY. Open only to legal residents of the 50 US (and DC) 18+. Game ends at 11:59 PM ET on 12-9-09. For full details, including free method of entry, see Official Rules at

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