
James Farmer
James is a freelance writer and former Junior Deals Writer at Guitar World. Before writing, James worked as a guitar salesman at a local music store, so he knows a thing or two about matching people with their perfect instruments. James also has experience working in other areas of the music trade, having briefly worked for online music distributor, RouteNote. James is a guitarist, bassist and drummer and has also toured the UK and Europe with his old band Hypophora.
Latest articles by James Farmer

Save up to $150 on a range of next-level guitar lessons in TrueFire’s biggest sale of the year
By James Farmer published
An epic selection of song lessons, new releases, and lesson packages have all seen huge price drops - and there’s an All Access offer too

Get 20% off Native Instruments’ Komplete audio interfaces until January 10, and receive Guitar Rig 6 LE absolutely free
By James Farmer published
Make 2022 the year you supercharge your guitar production with this epic Native Instruments deal

TC Electronic PolyTune 3 Mini review
By James Farmer published
The world’s first mini polyphonic tuner gets a spec-heavy upgrade

Guitar Center's massive Cyber Week sale is almost over – save big on guitar gear while you still can
By James Farmer published
Get huge discounts on Gibson, Fender, Gretsch and more - but only until the end of December 8th

Ditto+ looper, Plethora X5 and more slashed by up to $150 in Sweetwater’s TC Electronic pedal sale
By James Farmer published
Make the most of the Black Friday FX discounts at Sweetwater, and update your pedalboard for less

Arm yourself with one of these stunning Fender Player Stratocasters for only $699
By James Farmer published
Save up to $160 on a range of beautiful Limited Edition Strats until October 27 as part of Guitar Center’s Guitar-A-Thon sale

Positive Grid celebrates 10th anniversary with the return of the Spark Pearl, and big savings off the 5-star Spark amp
By James Farmer published
Light the spark and level up your practice routine courtesy of Positive Grid’s 10th anniversary sale

Squier Bullet Mustang review
By James Farmer published
Is Squier’s entry-level Bullet Mustang the king of beginner-friendly electric guitars?

The Guitar Center Memorial Day sale is here, with up to 40% off killer guitar and bass gear
By James Farmer published
Gear up for the return of live music with massive savings on Fender Telecasters, Martin acoustics, Line 6 effects, Ernie Ball strings and loads more

Play on this April with $130 off a stunning limited-edition HSS Player Stratocaster
By James Farmer published
You’ll pay just $649 for this killer Sonic Blue Strat in the new Guitar Center sale

Get 50% off a year of guitar, bass or ukulele lessons with Fender Play
By James Farmer published
Start 2021 right by honing your chops with help from the folks at Fender - just $44.99 for the whole year

Positive Grid brings the festive spirit with their epic Spark amp and BIAS holiday deals
By James Farmer published
Save 50% on all BIAS software, or grab a Positive Grid Spark amp and get a free bag
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