It's hard to believe, but Black Friday 2019 is almost upon us once again. The yearly shopping extravaganza means big discounts on everything from guitars and basses, to amps, effects and guitar accessories.
If you're looking to update your rig, but want to avoid leaving nothing but cobwebs in your bank account, we'd bet that one of the better places to look - given the company's holiday-season sales of yesteryear - would be Sweetwater.
With that in mind, we'll be keeping a close eye on Sweetwater's best Black Friday guitar deals, and will be updating this page consistently as we see them. If you'd like to keep abreast of what's on offer from the company this year, we'd highly recommend bookmarking this page.
- Explore the Guitar World Black Friday guitar deals hub
- Shop Sweetwater's current guitar range
- Shop Sweetwater's current amps
- Check out Sweetwater's current pedal and effects deals
The best pre-Black Friday Sweetwater deals
Epiphone Caballero Artist - Aged Natural; was $269, now $219
This limited-edition Epiphone Caballero Artist celebrates the first acoustic Epiphone produced after merging with Gibson in the late '50s. It follows the original small-bodied acoustic guitar design, now with an upgraded solid Sitka spruce top. There’s also mahogany back and sides, a rosewood fingerboard on an authentic '60s SlimTaper neck shape and the addition of a Shadow ePerformer electronics setup, which lets you plug in for excellent onstage tone.View Deal
Epiphone Caballero Artist - Vintage Sunburst; was $269, now $219
Like the aged natural finish Caballero Artist, this limited-edition vintage sunburst topped model celebrates the first acoustic Epiphone produced after merging with Gibson in the late '50s. It follows the original small-bodied acoustic guitar design, now with an upgraded solid Sitka spruce top. There’s also mahogany back and sides, a rosewood fingerboard on an authentic '60s SlimTaper neck shape and the addition of a Shadow Performer electronics setup, which lets you plug in for excellent onstage tone.View Deal
Epiphone 1963 AJ-45S - Natural; was $269, now $219
The Epiphone Limited Edition 1963 AJ-45S is an Advanced Jumbo sized acoustic with a close resemblance to the early-'60s model it re-creates. There’s a solid spruce top, mahogany back and sides, smooth-playing '60s SlimTaper mahogany neck and Granadillo fingerboard for the sweet balladeer tone you'd expect from a Gibson, but at an entry-level Epiphone price.View Deal
Epiphone 1963 AJ-45S - Vintage Sunburst; was $269, now $219
Like the natural finish 1963 AJ-45S, this limited-edition vintage sunburst topped AJ is an Advanced Jumbo sized acoustic with a close resemblance to the early-'60s model it re-creates. There’s a solid spruce top, mahogany back and sides, smooth-playing '60s SlimTaper mahogany neck and Granadillo fingerboard for the sweet balladeer tone you'd expect from a Gibson, but at an entry-level Epiphone price.View Deal
Epiphone DR-100S – Natural; was $169, now $139
The best-selling DR-100S dreadnought boasts a solid Sitka spruce top on a select mahogany body, a solid mahogany neck with a SlimTaper C profile and a rosewood fingerboard. There’s also a reverse-belly granadillo bridge for balanced sound and comfortable feel, 14:1 tuning machines, the classic Epiphone E on the pickguard and a satin finish.View Deal
Epiphone DR-100S - Vintage Sunburst; was $169, now $139
Like the natural finish version, the vintage sunburst DR-100S dreadnought boasts a solid Sitka spruce top on a select mahogany body, a solid mahogany neck with a SlimTaper C profile and a rosewood fingerboard. There’s also a reverse-belly granadillo bridge for balanced sound and comfortable feel, 14:1 tuning machines, the classic Epiphone E on the pickguard and a satin finish.View Deal
PRS SE Custom 24 Stealth: was $839, now $599
This more affordable take on PRS’s most iconic design offers huge versatility via its coil-splittable 85/15 S humbuckers, with killer playability assured by the Wide Thin profile maple neck with ebony fingerboard.View Deal
PRS SE Custom 24 Floyd Stealth: was $999, now $699
This rock-ready solidbody is spec’d as per the regular SE Custom 24, but adds a genuine Floyd Rose 1000 Series locking tremolo system, so you can divebomb to your heart’s content.View Deal
DigiTech Trio+: was $329, now $249
You don’t need a band with DigiTech’s ingenious Trio+, which automatically generates bass and drum backing to your chord progressions - and it’s got a built-in looper to boot.
ESP LTD Javier Reyes Signature JR-608: was $1,599, now $999
This 8-string solidbody delivers amazing versatility and tone for creative players, thanks to a Hipshot bridge and Custom Javier Reyes signature DiMarzio pickups.View Deal
Save $350 on the ESP Bill Kelliher’s BK-600 signature guitar
Selling right now for just $799 at Sweetwater, Kelliher's signature guitar - complete with a pair of Lace Sensor Dissonant Aggressor humbuckers - is designed to be played hard and heavy.View Deal
ESP LTD EC-Black Metal left-handed: was $799, now $549
On-board this stealthy guitar you'll find a Seymour Duncan Black Winter bridge humbucker for heaping on the extreme metal tone, plus a set neck for epic sustain.View Deal
ESP LTD Viper-400M: was $699, now $499
This hard-rockin' ESP has a thin mahogany neck and extra-jumbo frets, which are ideal for fast technical riffing, while the Natural Satin finish gives it classic looks.View Deal
Orange Brent Hinds Terror amp: was $749, now just $599
A must for any Mastodon fan hoping to crank up their own blood and thunder – or anyone on the lookout for a two-channel, lower wattage lunchbox head with enough low-end to trigger an earthquake.View Deal
Epiphone Les Paul Custom Pro Koa: price dropped to $529
Easily one of the most versatile guitars ever to bear the Les Paul logo, available in a mouth-wateringly rare natural finish.View Deal
When is the Sweetwater Black Friday sale?
Black Friday officially takes place on Friday November 29, with continued activity across that weekend and well into December 2, also known as Cyber Monday. Definitely prepare to see some heavy discounts and incredible deals rolling in throughout these few days.
However, big music retailers often offer discounts throughout the year - especially in the weeks leading up to Black Friday - so we're expecting to see some deals surfacing as early as mid/late-October.
Sweetwater's inventory runs the gamut for all your music needs, so even if you're not in the market for a guitar or amp purchase, have no fear. They offer everything from strings to guitar cables, to mics and audio interfaces and everything in between.
What Sweetwater Black Friday deals can I expect?
Just based on last year's bountiful offerings, it's unlikely that Sweetwater will cherry-pick when it comes to offering savings.
Last year, the company served up more than $300 off PRS' terrific SE Angelus A270E bringing the price down to $598 from its usual $949.
If you were in the market for a new multi-effects pedal, as more and more guitarists seem to be these days, you could've gotten an even $100 off Line 6's do-it-all HD500X Multi-Effect Processor.
If you were looking for some smaller pedals, you were also in luck! Sweetwater offered 15 percent off literally hundreds of pedals courtesy of everyone from Earthquaker Devices to Morgan to Wampler and more.
If buying a piece of gear online without playing it first makes you a bit anxious, have no fear! These days, most online retailers offer hassle-free returns, meaning you can snap up a great bargain, test the guitar yourself, then return it, risk-free, if it doesn't float your boat. Sweetwater, for instance, offers a "no hassle" return policy with a refund of the purchase price or an in-house credit. There are some limitations and exceptions, so we’d recommend checking the specific wording before hitting the checkout.
How to prepare for Black Friday
We’d recommend working out what you want to buy on Black Friday ahead of time to save wasting time and money. Do your research, use our expert buyer’s guides and bookmark useful hub pages like this one. That way, when the big deals drop, you can avoid the stress of trying to find them – we’ll do all the work for you!
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2018 Sweetwater Black Friday deal highlights
Save $100 on a DigiTech SDrum pedal
Half-price on this terrific DigiTech auto-drummer pedal? We hope we'll see more of the same this year!
$351 off the PRS SE Angelus A270E
With this incredible deal on the PRS SE Angelus A270E, guitarists were able to get elevated acoustic performance for an entry-level price tag last Black Friday.
Get a free Twin Pedal of your choice with purchase of select Positive Grid Bias Amps
Postive Grid's Twin pedals are terrific little machines, and last year, guitarists were able to get a free Twin pedal of their choice with the purchase of select Bias amps.