Sweetwater Black Friday deals 2026: the sale is live with a massive up to 60% off

A selection of guitar gear on an orange background
(Image credit: Future)

The Sweetwater Black Friday deals are live, and it's one of the best sales around if you're looking for guitar gear. With discounts hitting a massive up to 60% off, it's worth diving in right away to see if you can secure an early deal.

I've spied some amazing deals in the sale, like $500 off a Fender Strat we rated five stars out of five, and a ginormous $800 reduction on an ESP 7-string baritone guitar. With brands like Boss, Vox, Marshall, Electro-Harmonix, TC Electronic, and plenty more, it's undoubtedly one of the biggest sales of the Black Friday season so far.

I'll be keeping track of all the best deals in the Sweetwater Black Friday sales right here, so make sure to check back regularly. Below, you'll find a handpicked selection of our favorite deals.

⚡ Sweetwater Black Friday deals: Quick links

🥇 Editor's picks

Fender American Vintage II 1961 Strat
Save 18% ($500)
Fender American Vintage II 1961 Strat: was $2,799.99 now $2,299.99 at Sweetwater

Grabbing a full five-star rating in our review, this Fender American Vintage II 1961 Strat has got a massive $500 price reduction in the sale. The black finish with gold hardware is a Sweetwater exclusive, and for us, it's one of the best vintage remodels Fender has ever made.

PRS DGT 15 Combo
Save 31% ($450)
PRS DGT 15 Combo: was $1,449 now $999 at Sweetwater

Another item with a gigantic discount, the PRS DGT 15 has a healthy $450 taken off the regular price, pulling it down to below a grand. Its all-tube design delivers a sweet blend of vintage tones with amazing sustain, and it's relatively light and portable for a tube combo.

ESP E-II T-B7 Baritone
Save 32% ($800)
ESP E-II T-B7 Baritone: was $2,485 now $1,685 at Sweetwater

If you want the metal guitar of all metal guitars, this ESP E-II T-B7 Baritone has got $800 off. With a 27-inch scale and 7 strings, you can tune this thing down to abyssal depths. Dual active EMGs deliver some serious firepower, with a hard tail bridge for stability and a thin 'U' neck profile for excellent playability.

ToneWoodAmp ToneWoodAmp2
Save 12% ($40)
ToneWoodAmp ToneWoodAmp2: was $329 now $289 at Sweetwater

Another product that received a five-star review, the ToneWoodAmp ToneWoodAmp2 is so good they named it twice. Able to be fitted to pretty much any electro-acoustic, it offers a massive improvement on the stock preamps that come with such guitars. With a great selection of effects, an excellent app, powerful EQ and tone-shaping tools, and a healthy $40 discount, this is a great buy for any acoustic guitar player.

Eventide Knife Drop
Save 10% ($29.90)
Eventide Knife Drop: was $299 now $269.10 at Sweetwater

If you're looking for a personal recommendation, here's one from me. I've been using the Eventide Knife Drop, made in conjunction with Jack White's Third Man Hardware, on my pedalboard for the last year or so. It delivers some seriously wild synth guitar tones, with an additional octave-up and octave-down tones. Unpredictable and totally unique, it's got a nice $29.90 discount in the sale.

Line 6 POD Go
Save 17% ($100)
Line 6 POD Go: was $599.99 now $499.99 at Sweetwater

If you're looking for an all-in-one solution to your guitar rig, the Line 6 POD Go is an excellent multi-effects pedal that can play a lot of roles. It's got $100 off in the sale, features HX amp and effects models that are incredibly good quality, and is lightweight and portable enough to take anywhere.

Ernie Ball Flat Ribbon Multipack
Save 26% ($21)
Ernie Ball Flat Ribbon Multipack: was $79.99 now $58.99 at Sweetwater

If you're building or rebuilding a pedalboard for Black Friday, this deal on the Ernie Ball Flat Ribbon Multipack is a great way to save by buying in bulk. Working out at $5.89 per cable, it's got a variety of lengths going from 3 to 24 inches, and the cables are colored bright red to make them easy to see on stage.

Universal Audio UAD Guitar Amp Plug-in Bundle
Save 33% ($100)
Universal Audio UAD Guitar Amp Plug-in Bundle: was $299 now $199 at Sweetwater

My top deal of Sweetwater's Recording Sale sale is a nice $100 discount on the Universal Audio UAD Guitar Amp Plugin Bundle. It’s got four classic amp tones with Marshall, Vox, and two Fender amp simulations. I’ve been hands-on with all of these amp sims, and they really are fantastic quality. Plugged into an audio interface, you can get tube-like tones without spending loads, and there are a lot of powerful presets to get you started if you don’t have much experience dialing them in. For me, I love the UA stuff because it’s super simple to use and gets you a great sound quickly.

PreSonus Quantum HD 2
Save 33% ($175)
PreSonus Quantum HD 2: was $524.99 now $349.99 at Sweetwater

If you’re recording at home, you’re going to need an audio interface, and the PreSonus Quantum HD 2 is a great option for guitar players. In our PreSonus Quantum HD 2 review, my colleague Pete said, “It’s quite squarely aimed at us guitarists by virtue of its feature set and how the associated blurb reiterates PreSonus’ collaboration with parent company Fender. My approach was to consider this as a guitarist first, and within this context, it impresses.” It’s currently got a massive $175 price reduction in the Sweetwater sale, making it even better value for money than it already was.

KRK Classic 8 studio monitors
Save 20% ($50)
KRK Classic 8 studio monitors: was $249 now $199 at Sweetwater

If you want to blast your guitar at home, a bigger studio monitor is always better. The KRK Classic 8 is a beast of a monitor with its 8-inch speaker, and will deliver your guitar tones with plenty of punch. They’re $199 each in the sale with a $50 reduction, so they will cost you less than $400 for a pair, which, if you ask any studio engineer, is really good value. They’ve got 1/4-inch and TRS inputs, so you can connect directly from your multi-effects or amp modeler, and there are controls on the back to adjust the sound if placed close to a wall.

Positive Grid Spark Mini
Save 30% ($75)
Positive Grid Spark Mini: was $249 now $174 at Sweetwater

The Positive Grid Spark Mini has been my favorite practice amp for a long time now, thanks to its blend of fantastic tones, excellent volume, yet surprisingly small form factor. With a $75 reduction at Sweetwater, taking it just south of $175, it's awesome value for money, and in my opinion, the perfect practice amp.

Fender Tre-Verb Tremolo/Reverb
Save 7% ($26.41)
Fender Tre-Verb Tremolo/Reverb: was $358.99 now $332.58 at Sweetwater

Combining two of Fender's most famous effects in spring reverb and tremolo, this pedal is perfect for anyone who loves those classic effects built into Fender amps. It's got a tasty $27 discount at Sweetwater right now, perfect if you want to pick up some iconic effects for less.

Neural DSP  Nano Cortex Bundle
Save 11% ($72.98)
Neural DSP Nano Cortex Bundle: was $671.98 now $599 at Sweetwater

The Quad Cortex has become an essential unit for us at Guitar World, serving as our go-to for recording audio for our gear demo videos. In our review, we said, "The Nano Cortex might not be perfect, but with the help of a breezy app, an expansive new update, and some world-class features, it very nearly is. As a compact amp modeler/cab simulator/capture device, this is perhaps the best option out there, screen or no screen." Bundled with an expression pedal, you can save $73 at Sweetwater.
Read more: Neural DSP Nano Cortex review

Catalinbread Soft Focus Ghost
Save 15% ($31.50)
Catalinbread Soft Focus Ghost: was $209.99 now $178.49 at Sweetwater

If you're into your shoegaze tones, this Catalinbread Soft Focus Ghost is a great buy with 15% off at Sweetwater. It combines their Soft Focus reverb pedal based on the Yamaha FX500 patch of the same name and adds in a phase shifter, which results in some incredible, otherworldly guitar tones. It's really easy to use and as well as the classic Slowdive sounds it has plenty of tones that go beyond ambient.

❓ Sweetwater Black Friday deals: FAQ

Sweetwater logo on blue background

(Image credit: Sweetwater)

When is Black Friday?

Black Friday 2026 kicks off on Friday November 27th, and will be followed three days later by the Sweetwater Cyber Monday deals on Monday 30th November.

There are two origins of the term Black Friday: one relates to a huge stock market crash, and the other refers to the day after Thanksgiving in America, and that’s the one we’re referring to here.

Sweetwater's Black Friday sale always presents rich pickings for guitarists, as potentially thousands of products will be discounted. Black Friday is also a win-win for retailers and shoppers, as retailers get to shift a lot of products in a short space of time, and you get Christmas gifts and the gear you need at a discounted price. Some of the Sweetwater Black Friday deals will have huge discounts, while others will offer more modest savings.

Amazon, of course, is a major player in both the Black Friday and Cyber Monday sales, and while it’s a place to stock up on cheap headphones and smart speakers, for musical instruments we recommend heading to dedicated retailer sales, such as the Sweetwater Black Friday sale.

What deals should I expect?

We’ve been covering the Sweetwater Black Friday sale for many years now, so we know from past experience that this is one musical retailer you can rely on for really good discounts. Sweetwater has a clear, no-fuss returns policy too, which should help you feel more confident when it comes to buying gear online, whether you’re after the best budget guitar amps or the best pedalboard to get your effects in order.

Based on what we have seen from previous Sweetwater Black Friday deals, there will be savings on acoustics and electrics, plus amps, strings and a range of guitar pedals like looper pedals and distortion pedals. There may well be discounts on the basics too, such as guitar cables and various guitar straps. Recording software and microphones are a more recent addition to the Sweetwater Black Friday offering, so if you're looking to lay down some tracks in the coming months, November is a good time to shop.

Rest assured that we’ll be rounding up the biggest discounts here, as well as the Sweetwater Black Friday sale offers that, while not monstrously huge, are still worth buying because of the immense quality of the product involved.

We’ll be updating this article with all the early Sweetwater Black Friday deals, but we fully expect the majority of offers to lack and on Black Friday itself.

How do I find the best Sweetwater Black Friday deals?

As we’ll be doing all the legwork of trawling the Sweetwater Black Friday sales during the event itself, all you need to do is bookmark this page and take a look at the killer deals we’re curating for you.

We can spot a worthy deal a mile-off, and know which ones aren’t worth snapping up, so if you haven’t shopped a Black Friday sale before, stick with us and we’ll make it easy. After all, some of these Sweetwater Black Friday deals will be time-limited, and the last thing we want is for you to panic, buy something because it’s a good price, then you figure out later that it isn’t right for you. That’s a waste of your time, right?

For an easier life, keep your eyes peeled on this page, and read our advice below on how to prepare yourself for a big event like the Sweetwater Black Friday sale so that you’re getting what you want and need with ease.

🛒 Sweetwater Black Friday deals: Shopping tips

Man shows boy how to play the acoustic guitar

(Image credit: Getty/South_agency)

Got your eye on a few things and wondering whether Black Friday is the time to buy? Here's a few tips from our personal experience that will ensure you're ready to strike if the gear you want is up for grabs:

1. Create a wishlist early - The most sensible way to take advantage of this year's Black Friday music deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do, or pondering things you don't need. To help you create your dream shopping list, take the time to explore our expert and up-to-date buying guides and reviews.

2. Work out what you actually need - Check out your favourite brands, see what you need and will genuinely use - don’t waste your cash and fill your basket with stuff that will never truly see any action.

3. Consider your music goals - What do you want to achieve with your music over the next 12 months or so? Do you want to gig more? Learn a new instrument? Or finally, record your songs? Now could be the time to invest in gear that helps you fulfil your musical aspirations.

4. Streamline your current gear - Something else you should consider ahead of time is whether you have enough space in your collection for new gear. Could you offload some gear you don't use to make room and generate funds for some new gear?

5. Sign up to mailing lists - In addition to bookmarking this page, we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals when they do come around.

🧐 Sweetwater Black Friday deals: How we choose deals

Here at Guitar World, our writing team is composed of actual guitarists who live and breathe the instrument. We write, gig, and record our own music, and our goal here is to pass on our knowledge to our readers, whether that's advising on playing techniques or giving recommendations on the best deals.

Black Friday is prime shopping time for ourselves, so we're always on the lookout for great deals inside and outside of our work. Because we use the gear we write about, we'd never recommend something we didn't think was good enough. At the end of the day, if we recommend something, it's because we've come across it in real life and we think it's great.

We've covered a lot of Black Friday events over the years which means we've got a great eye for the prices of items. We know the difference between the RRP and the price something normally retails out, which once again informs our assessment of whether or not something is truly a great deal. With that in mind, you can trust that all the deals we present on this page are actual value for money.

More great Black Friday deals to explore

You can trust Guitar World Our expert reviewers spend hours testing and comparing guitar products so you can choose the best for you. Find out more about how we test.

Daryl Robertson
Senior Deals Writer

Daryl is a Senior Deals Writer at Guitar World, where he creates and maintains our 200+ buyer's guides, finds the best deals on guitar products, and tests the latest gear. His reviews have been featured in prominent publications like Total Guitar, Guitarist, Future Music magazine, and MusicRadar.com.

During his career, he has been lucky enough to talk to many of his musical heroes, having interviewed Slash and members of Sum 41, Foo Fighters, The Offspring, and more. In a past life, Daryl worked in music retail. For a little under a decade, he advised everyone from absolute beginners to seasoned pros on the right gear for their needs.

Daryl is a fully qualified sound engineer, holding a first-class Bachelor's degree in Creative Sound Production from the University of Abertay.

With contributions from