Amazon Prime Day 2020 was due to take place this month, but for obvious reasons it didn’t happen. Amazon is now gearing up to host the online shopping event on a new date later in the year – currently tipped for early-October – and we’ve got everything you need to know about the event right here, from the latest news on official dates, to where you can discover the best Prime Day guitar deals, both on Amazon and on other music sites.
Prime Day is typically an opportunity for Amazon Prime members to grab exclusive deals on tech and household items, but we’re expecting some great deals for guitarists too.
The big question is, will you be able to pick up a new acoustic guitar or a killer guitar amp at a cut price? Only time will tell, but we’ll be sure to share the best offers on guitars, amps, pedals, guitar accessories and more right here.
In the past Amazon hasn’t been particularly abundant with Prime Day guitar deals, however last year we saw some truly standout offers – the most awesome one being being 30% off 106 D’Angelico guitar models – plus some cool discounts on guitar accessories and gadgets like guitar wireless systems and electric guitar strings. We’re hoping for an even bigger showing from Amazon this year.
We’re also on the lookout for great guitar deals from non-Amazon retailers like Sweetwater and Pro Audio Star.
This page is your place to find the very latest Prime Day 2020 news, dates and the most up-to-date Prime Day guitar deals.
Latest deals
Shop today's top pre-Prime Day guitar deals
Jackson X Series Soloist SL4X in Bubblegum Pink: $599 $479
Designed for high-speed performance, this eye-catching solidbody boasts effortless playability and rock-solid tones. Metal and shred players, jump on this deal while you can.View Deal
Epiphone Limited Edition SG Special-I: $174.99, now $129.99
Perfect as either a beginner electric guitar or a seasoned player's reliable workhorse, this guitar is a true all-rounder at an incredible price.View Deal
Save $50 on the 'Stomptrooper' edition of Line 6's HX Stomp For just a hair under $600, you get space for 126 presets, over 300 effects and amps, the HX Stomp's trademark triple capacitive-footswitch setup and a whole lot more - all with a sleek, decidedly galactic look.View Deal
Blackstar Studio 10 KT88: was $549.99, now $399.99
Loaded with Blackstar's proprietary ISF circuitry, an FX loop, onboard reverb, toggleable overdrive and loads more, this astonishingly priced workhorse combo is perfect for any setting.View Deal
Vox AC15 Custom Vintage Black: was $799.99, now $599.99
Save $200 and get the sound of the British Invasion with this feature-packed combo over at Sweetwater, as part of their monster Guitar Month Sale.View Deal
Ernie Ball Expression Overdrive: was $149, now $74.99
Get full control over your gain levels with this expression pedal-equipped transparent overdrive pedal, now half-price in the Sweetwater sale.View Deal
Ernie Ball Ambient Delay: was $125, now $74.99
Fade in your delay and reverb using this smart pedal’s built-in expression pedal, and save over $50 while you’re at it.View Deal
Free backpack with the Line 6 Helix LT at Sweetwater
When looking for a multi-effects unit for your guitar that is super-programmable, so easy to use that the manual is almost superfluous, and with over 200 cab sim, amp models and effects on hand, the Helix LT is a no-brainer. But with a free backpack? Now's the time to get one.View Deal
Get three packs of Ernie Ball Regular Slinkys for just $9.99
No other string set on the market has the perfect blend of durability, performance, sound and price that Ernie Ball's Regular Slinky set brings to the table. Get three packs of these ultra-dependable strings for just $9.99 now.View Deal
- Sweetwater | Dive interview their huge Guitar Month Sale
When is Prime Day?
When is Prime Day 2020?
Amazon Prime Day usually takes place at some point in July. Last year it ran from July 15 to 16 (yep, it’s not actually a single day event at all, despite the name), offering 48-hours of deals, sales and discounts.
So, what about this year? It’s not been a normal year by any stretch of the imagination, so naturally July was not an appropriate time to host it. A recent statement from Amazon confirmed what we’d all been thinking: "This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners. We are excited Prime members in India will see savings on August 6-7, and that members all around the world will experience Prime Day later this year."
A recent Business Insider report covering leaked emails to third-party retailers has helped us get closer to a specific date, with early October looking most likely. As of right now, we’re fairly confident that Monday 5 October will be the first day of a two-day Amazon Prime Day event.
Of course, Black Friday 2020 is expected to kick off in its usual spot at the end of November, so it looks like we’ll be in for a bumper period of guitar sales and deals in the run up to Christmas.
Do you need a Prime subscription?
Do I need an Amazon Prime subscription?
If you want to take advantage of Amazon’s Prime Day guitar deals the answer is a resounding yes. If you were feeling particularly tactical you could always sign up for a free Amazon Prime trial closer to the event, grab the most enticing bargains and then cancel your subscription… but we didn’t tell you to do that, right.
There are plenty of perks to being an Amazon Prime Member, including faster delivery, exclusive deals and access to Prime Video, so it could be worth becoming a fully paid up member if you're a regular Amazon shopper.
At the time of writing, a monthly Amazon Prime subscription costs $12.99/£7.99 (which you can cancel at any time) and a yearly option is $119/£79.
Where to find the best deals
Will there be many Prime Day guitar deals?
Lockdown saw an unprecedented rise in the number of new musicians and lapsed musicians returning to an instrument, and we have faith that Amazon will cater to this new wave of guitarists and musicians by lining up plenty of fantastic Prime Day guitar deals.
Non-Amazon deals
Will other stores be offering Prime Day guitar deals?
In 2019, in addition to Amazon, there were great guitar discounts doing the rounds from Fender Play, Musician’s Friend and Guitar Center, plus Walmart and Best Buy. We’re hoping for more guitar activity from retailers including Sweetwater and Pro Audio Star in 2020.
Although it’s an Amazon invention, Prime Day has always created a buzz and gets people in the mood for a bargain. Because of this, we’re confident more retailers will get involved this year.
What else should I look out for on Prime Day?
With Prime Day being an Amazon invention, it's likely you'll find money off Amazon's own products. So, if you've been thinking about purchasing an Amazon Echo device or smart speaker, Prime Day could be the time to get a big discount. We're hoping to see big money off the fantastic-sounding Echo Studio, in addition to the compact Echo Dot. Last year Amazon was running deals on its smart speakers with bundles that included free subscriptions to their Music Unlimited streaming service.
2019 highlights
Last year’s best Prime Day guitar deals
Save 30% off 106 D'Angelico electric and acoustic guitars
Was this the best Amazon Prime Day deal of 2019? D'Angelico was offering massive discounts off a colossal range of electric, acoustic and bass guitars!View Deal
Supro Jamesport electric guitar: was $899, now $519
This retro-vibed single-pickup number is one of the highlights of Supro’s mammoth guitar range, boasting a Gold Foil designed to capture those classic blues-rock vibes. Last year it was available with a monster $380 discount.View Deal
Learn to play guitar with Fender Play. Get 50% off here
The Fender Play learning platform is one of the easiest and most affordable ways to learn to play guitar – and it got even cheaper on Prime Day 2019 with 50% off an annual plan, bringing the monthly price down to just $4.99/£4.79.View Deal
Fender PM-TE travel acoustic guitar. Was $699, now $369
An almighty 47% discount made this one of the very best acoustic guitar deals of Prime Day 2019. Fender's top-spec travel guitar boasts a solid Sitka spruce top and solid mahogany back and sides, plus a Fender/Fishman-designed preamp – and hardcase!View Deal
Ibanez AVM10 Artwood Vintage acoustic: Now just $369
If you were in the market for a summer strummer this Ibanez model became even more affordable on Amazon Prime Day. The guitar boasts a Thermo Aged solid Sitka spruce top, rosewood fingerboard and Grover open-gear tuners.
View Deal
Line 6 Firehawk 1500 stereo guitar combo amp
Down from $999 to $799 at Musician's Friend
This six-speaker stereo amp is designed to perfectly replicate its vast array of onboard effects, which can be controlled via Bluetooth. And at $799 on Prime Day, it made for a nicely priced one-stop guitar tone shop.View Deal
Egnater Tweaker 112 15W tube guitar combo
Just $499 at Musician’s Friend
One of the most versatile 1x12 tube combos on the market, the Tweaker boasts five toggle switches to change the amp’s character, spanning sparkly cleans to high-gain rock. On Prime Day it was available with $100 off!View Deal
Catalinbread NiCompressor: was $249, now $209 at Zzounds
The NiCompressor’s tone-shaping capabilities are what looks to set it apart from other compressor pedals: bass and treble controls are on hand for tonal fattening, as is a gain control to add grit.View Deal
D'Angelico Premier Hollow-Body electric bass. Just $559
Bassists weren't left out of Amazon's gargantuan D'Angelico sale, with this Premier Hollow-Body electric bass guitar going for just $559 – a killer deal given its lightweight body, double-humbucker pickups and drool-worthy looks.View Deal
Learn to play with the Jamstik +. Was $299.99, now $199.02
The Jamstik+ is a great entry point to learning the guitar. It feels great to play and connects via Bluetooth to a huge selection of fantastic tutorials and apps.
View Deal
D'Addario NS Micro Clip-On Tuner. Was $17.93, now $15.65
You'll never go out of tune with this clipped to your guitar or bass. It's easy to use, displays tuning information clearly and can be mounted discretely on the rear of your headstock.View Deal
Ernie Ball Slinky Nickel Wound (3 pack). 62% discount
You can never have too many sets of strings, and Prime Day was the time to stock up, with a whopping 62% off a three-pack of Ernie Ball Slinky strings.View Deal
MEE audio M6 PRO in-ear monitors Was $49.99. Now $36.99
From the studio to the stage, you'll be able to hear your playing with greater clarity and richer audio with the MEE Audio M6 PROs. This Prime Day deal was hugely popular.
View Deal
Marshall Monitor Headphones: was $249, now $129.99
Yes, they're Bluetooth, and yes, they'll give you 30 hours of playtime before you need to recharge, but the main reason to pick these up on Prime Day was because you'd look like you have a couple of Marshall stacks clamped to your skull, and that's priceless.View Deal
Marshall Stanmore Wireless Speaker: $399.99, now $319.99
This portable Bluetooth speaker delivers over 20 hours of hard rockin' playtime per charge. It's durable and water-resistant too, so you can take it anywhere.View Deal
Amazon Echo Plus (2nd Gen) + 6mo Amazon Music Unlimited
Was $197.93. Now just $109.99. Prime Day savings meant 44% off the king of Echo devices. Enjoy powerful, 360-degree sound thanks to a downward-firing 3-inch subwoofer and an upward-firing 0.8-inch tweeter. Add 6 months of Amazon Music Unlimited for FREE and this is a top deal.View Deal
Apple iPad Pro - 10.5-inch, Wi-Fi + Cellular, 512GB: $1,129 $699
If you needed a tablet with a little more storage, the 512GB version of the Wi-Fi + cellular 2017 iPad Pro was selling for under $700 on Prime Day.View Deal