We're just a few days away from Amazon's latest Prime Day sale, appropriately called Big Deal Days. Now, naturally, we're expecting opportunities for guitarists to cash in, whether you want a brand-new acoustic guitar or you just want to stock up on fresh electric guitar strings.
Ordinarily, I'd tell you to look elsewhere for guitar gear other than Amazon, but the sale has grown over the past few years, making it a much better opportunity for guitarists to score a deal than it once was.
This year, I'm hoping to see heavy discounts on everyday accessories like strings, straps, and picks, plus budget pedals, patch cables, pedalboards, and even the odd cool guitar or two.
Below, you'll find links to the early Prime Day guitar deals we've found so far, plus some handpicked savings from yours truly.
Quick links
All the best places to shop at Amazon
- Amazon: Early Big Deal Days guitar deals
- Guitars: Save on beginner guitars
- Amps & pedals: Save big on fresh tones
- Accessories: Strings, slides, straps, and more
Today's best non-Amazon sales
- 🇺🇸 Best US sales
- Guitar Center: 50% off Guitar-A-Thon
- Sweetwater: Massive studio sale
- Musician's Friend: Up to 50% off gear
- Positive Grid: 38% off Spark Neo Core
- Guitar Tricks: 1 month for $1
- Universal Audio: 10 plugins for $99
- IK Multimedia: Amplitube just $29.99
- Reverb: B-stock bargains
- Native Instruments: 100s of software savings
- Plugin Boutique: Free gift with every purchase
- Waves: Spend $50 get a free plugin
- 🇬🇧 Best UK sales
- Thomann: Shop hot deals
- Gear 4 Music: Big clearance savings
- Guitar Tricks: 1 month for $1
- Plugin Boutique: Huge software savings
- Waves: Sale on studio staples
Editor's picks
Best non-Amazon deals
Prime Day guitar deals 2026 FAQ
When is Prime Day?
Amazon Prime Big Deal Days is a two-day event this year, taking place on October 6 and 7.
You can keep tabs on all the latest Prime Day news at the Amazon Prime Day page, where the early deals have already started to land.
This tallies with our experience, where the deals aren't isolated to just the two days of Prime Day, with many appearing ahead of time, and some sticking around for a few days after the event, too.
When does Prime Day 2026 end?
Prime Day officially ends at midnight on October 7. But that doesn't mean there aren't still deals to be picked up after that time. Many Prime Day deals will hang around for a little while after the official sale ends, so if you're late to the party, you might still be able to grab that discount.
Do I need a Prime subscription for Prime Day?
If you want to take advantage of Amazon’s Prime Big Deal Days guitar deals, the answer is a big fat yes.
Amazon always offers free trials to those who haven't used the service before, so if you were feeling tactical, you could sign up for a free trial closer to the event, grab the most enticing bargains, and then cancel your subscription once the items are in your hands, but we didn’t tell you to do that...
There are plenty of perks to being an Amazon Prime Member, of course, including faster delivery options, exclusive deals and access to Prime Music and Prime Video, so it could be worth becoming a fully paid-up member if you're a regular Amazon shopper.
At the time of writing, a monthly Amazon Prime subscription costs $14.99/£7.99 (which you can cancel at any time) and a yearly option is $139/£79.
There's also a student tier available that currently costs $7.49/£3.99 per month or $69/£39 per year.
Where can I find the best non-Amazon guitar deals?
In previous years, in addition to Amazon, Fender Musician’s Friend and Guitar Center ran great guitar discounts, and Walmart and Best Buy offered deals on everything from beginner acoustic guitars to reverb pedals. We’re hoping for more guitar activity from retailers, including Sweetwater this year. We heard whispers of some great guitar offers on the horizon, so watch this space.
Although it’s an Amazon invention, Prime Day has always created a buzz and gets people in the mood for a bargain. Because of this, we’re confident more retailers will get involved with great Prime Day guitar deals this year.
Last year, we also saw certain retailers offer discount codes of up to 20% on a whole range of great guitar gear.
Are things really cheaper on Prime Day?
Short answer, yes they are. Every Prime Day deal you see on this page will be a legit discount, as it's been personally checked by one of our team. We often price-check our deals on competitor sites too so you get a true picture of the actual savings you're making.
