Amazon Prime Day 2020 is almost upon us, with the dates having been officially confirmed by Amazon as 13 and 14 October. We’ve got everything you need to know about the 48-hour sales bonanza right here, including where you can discover the best Prime Day guitar deals, both on Amazon and other music sites.
While Prime Day is traditionally known as a chance for Amazon Prime members to get their hands on exclusive deals on tech and household items, we’re expecting some fantastic deals for guitarists too.
The big question we're hoping we can answer as we get closer to Prime Day is whether you will be able to pick up a new acoustic guitar or a killer guitar amp at a cut price. There will definitely deals, starting now, and continuing right up to Prime Day. We'll share the best offers on guitars, amps, pedals, guitar accessories and more right here.
In the past Amazon itself hasn’t been particularly forthcoming with great Prime Day guitar deals, however last year we saw some truly standout offers – the most popular being 30% off 106 D’Angelico guitar models – plus some cool discounts on guitar accessories and gadgets like guitar wireless systems and electric guitar strings. We’re hoping for an even bigger showing from Amazon this year.
We’re also on the lookout for great guitar deals from non-Amazon retailers like Sweetwater, Guitar Center and Pro Audio Star.
This page is your place to find the very latest Prime Day 2020 news and the most up-to-date Prime Day guitar deals.
- Today’s Amazon US deals
- Shop Amazon’s latest guitar deals
- Sweetwater | Dive interview their huge Guitar Month Sale
Latest deals
Shop today's top pre-Prime Day guitar deals
Get 90 days of Amazon Music HD for FREE
This ace music streaming deal gives you access to over 60 million songs in HD quality, plus 5 millions songs in Ultra HD. Try it for the next 90 days for nothing.View Deal
MacBook Pro 16-inch – 16GB RAM, 512GB, 2.6GHz Intel Core i7
Was $2,399 | Now $2,149 | Save $250
This might be the 'basic' spec of the new 16-inch model, but it's still a fantastic music-making machine that would sit comfortably at the heart of any studio setup. Right now this model, in Space Grey, is available with a hearty $300 discount.View Deal
Apple MacBook Pro 13-inch – 16GB RAM, 1TB SSD
Was $1,999 | Now $1,849 | Save $150
The discounted options in with the new 2020 13-inch spec features a 2.0 GHZ 10th Gen Intel Core i5 processor, plus all the usual Apple goodness such as Retina screen and Magic Keyboard.View Deal
Jackson X Series Soloist SL4X in Bubblegum Pink: $599 $479
Designed for high-speed performance, this eye-catching solidbody boasts effortless playability and rock-solid tones. Metal and shred players, jump on this deal while you can.View Deal
Epiphone Limited Edition SG Special-I: $174.99, now $129.99
Perfect as either a beginner electric guitar or a seasoned player's reliable workhorse, this guitar is a true all-rounder at an incredible price.View Deal
Save $50 on the 'Stomptrooper' edition of Line 6's HX Stomp For just a hair under $600, you get space for 126 presets, over 300 effects and amps, the HX Stomp's trademark triple capacitive-footswitch setup and a whole lot more - all with a sleek, decidedly galactic look.View Deal
Blackstar Studio 10 KT88: was $549.99, now $399.99
Loaded with Blackstar's proprietary ISF circuitry, an FX loop, onboard reverb, toggleable overdrive and loads more, this astonishingly priced workhorse combo is perfect for any setting.View Deal
Vox AC15 Custom Vintage Black: was $799.99, now $599.99
Save $200 and get the sound of the British Invasion with this feature-packed combo over at Sweetwater, as part of their monster Guitar Month Sale.View Deal
Ernie Ball Expression Overdrive: was $149, now $74.99
Get full control over your gain levels with this expression pedal-equipped transparent overdrive pedal, now half-price in the Sweetwater sale.View Deal
Ernie Ball Ambient Delay: was $125, now $74.99
Fade in your delay and reverb using this smart pedal’s built-in expression pedal, and save over $50 while you’re at it.View Deal
Free backpack with the Line 6 Helix LT at Sweetwater
When looking for a multi-effects unit for your guitar that is super-programmable, so easy to use that the manual is almost superfluous, and with over 200 cab sim, amp models and effects on hand, the Helix LT is a no-brainer. But with a free backpack? Now's the time to get one.View Deal
Get three packs of Ernie Ball Regular Slinkys for just $9.99
No other string set on the market has the perfect blend of durability, performance, sound and price that Ernie Ball's Regular Slinky set brings to the table. Get three packs of these ultra-dependable strings for just $9.99 now.View Deal
When is Prime Day?
When is Prime Day 2020?
Amazon Prime Day usually takes place at some point in July. Last year it ran from July 15 to 16 (yep, it’s not actually a single day event at all, despite the name), offering 48-hours of deals, sales and discounts.
Obviously this year has been peculiar for a number of reasons, and as a result Prime Day didn't happen in its usual July slot. But Amazon has now confirmed it will be hosting Prime Day on 13 and 14 October.
The official Amazon press release states, "Amazon’s annual Prime Day event is back in time for the festive season, taking place on 13th and 14th October. The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals globally across every category. Prime Day kicks off at 00.01am on Tuesday, 13th October and runs through to 23.59pm on Wednesday 14th October, for Prime members in the U.K, U.S., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil."
Beyond Prime Day, we're expecting Black Friday 2020 to kick off in its usual spot at the end of November, so it looks like we’ll be in for a bumper period of guitar sales and deals from now, right up to Christmas.
Do you need a Prime subscription?
Do I need an Amazon Prime subscription?
If you want to take advantage of Amazon’s Prime Day guitar deals the answer is a big fat yes. Amazon always offers free trials to those who haven't used the service before, so if you were feeling tactical you could sign up for a free trial closer to the event, grab the most enticing bargains and then cancel your subscription once the items are in your hands, but we didn’t tell you to do that...
There are plenty of perks to being an Amazon Prime Member, of course, including faster delivery options, exclusive deals and access to Prime Video, so it could be worth becoming a fully paid up member if you're a regular Amazon shopper.
At the time of writing, a monthly Amazon Prime subscription costs $12.99/£7.99 (which you can cancel at any time) and a yearly option is $119/£79.
Where to find the best deals
Will there be many Prime Day guitar deals?
Lockdown saw an unprecedented rise in the number of new musicians and lapsed musicians returning to an instrument, and particularly the guitar, so we have faith that Amazon will cater to this new wave of guitarists and musicians by lining up plenty of fantastic Prime Day guitar deals.
Non-Amazon deals
Will other stores be offering Prime Day guitar deals?
In 2019, in addition to Amazon, there were great guitar discounts doing the rounds from Fender Play, Musician’s Friend and Guitar Center, plus Walmart and Best Buy on everything from beginner acoustic guitars to reverb pedals. We’re hoping for more guitar activity from retailers including Sweetwater and Pro Audio Star in 2020. We heard whispers of some great guitar offers on the horizon, so watch this space.
Although it’s an Amazon invention, Prime Day has always created a buzz and gets people in the mood for a bargain. Because of this, we’re confident more retailers will get involved with great Prime Day guitar deals this year.
What else should I look out for on Prime Day?
With Prime Day being an Amazon invention, it's likely you'll find money off Amazon's own products. So, if you've been thinking about purchasing an Amazon Echo device, like the music-friendly Echo Studio, or the compact Echo Dot, Prime Day could be the time to get a big discount. In 2019, Amazon was running deals on its smart speakers with bundles that included free subscriptions to their Music Unlimited streaming service.
2019 highlights
Last year’s best Prime Day guitar deals
Save 30% off 106 D'Angelico electric and acoustic guitars
Was this the best Amazon Prime Day deal of 2019? D'Angelico was offering massive discounts off a colossal range of electric, acoustic and bass guitars!View Deal
Supro Jamesport electric guitar: was $899, now $519
This retro-vibed single-pickup number is one of the highlights of Supro’s mammoth guitar range, boasting a Gold Foil designed to capture those classic blues-rock vibes. Last year it was available with a monster $380 discount.View Deal
D'Addario NS Micro Clip-On Tuner. Was $17.93, now $15.65
You'll never go out of tune with this clipped to your guitar or bass. It's easy to use, displays tuning information clearly and can be mounted discretely on the rear of your headstock.View Deal
Learn to play guitar with Fender Play. Get 50% off here
The Fender Play learning platform is one of the easiest and most affordable ways to learn to play guitar – and it got even cheaper on Prime Day 2019 with 50% off an annual plan, bringing the monthly price down to just $4.99/£4.79.View Deal
Fender PM-TE travel acoustic guitar. Was $699, now $369
An almighty 47% discount made this one of the very best acoustic guitar deals of Prime Day 2019. Fender's top-spec travel guitar boasts a solid Sitka spruce top and solid mahogany back and sides, plus a Fender/Fishman-designed preamp – and hardcase!View Deal
Ibanez AVM10 Artwood Vintage acoustic: Now just $369
If you were in the market for a summer strummer this Ibanez model became even more affordable on Amazon Prime Day. The guitar boasts a Thermo Aged solid Sitka spruce top, rosewood fingerboard and Grover open-gear tuners.
View Deal
Line 6 Firehawk 1500 stereo guitar combo amp
Down from $999 to $799 at Musician's Friend
This six-speaker stereo amp is designed to perfectly replicate its vast array of onboard effects, which can be controlled via Bluetooth. And at $799 on Prime Day, it made for a nicely priced one-stop guitar tone shop.View Deal
Catalinbread NiCompressor: was $249, now $209 at Zzounds
The NiCompressor’s tone-shaping capabilities are what looks to set it apart from other compressor pedals: bass and treble controls are on hand for tonal fattening, as is a gain control to add grit.View Deal
D'Angelico Premier Hollow-Body electric bass. Just $559
Bassists weren't left out of Amazon's gargantuan D'Angelico sale, with this Premier Hollow-Body electric bass guitar going for just $559 – a killer deal given its lightweight body, double-humbucker pickups and drool-worthy looks.View Deal
Learn to play with the Jamstik +. Was $299.99, now $199.02
The Jamstik+ is a great entry point to learning the guitar. It feels great to play and connects via Bluetooth to a huge selection of fantastic tutorials and apps.
View Deal
Ernie Ball Slinky Nickel Wound (3 pack). 62% discount
You can never have too many sets of strings, and Prime Day was the time to stock up, with a whopping 62% off a three-pack of Ernie Ball Slinky strings.View Deal
MEE audio M6 PRO in-ear monitors Was $49.99. Now $36.99
From the studio to the stage, you'll be able to hear your playing with greater clarity and richer audio with the MEE Audio M6 PROs. This Prime Day deal was hugely popular.
View Deal
Marshall Monitor Headphones: was $249, now $129.99
Yes, they're Bluetooth, and yes, they'll give you 30 hours of playtime before you need to recharge, but the main reason to pick these up on Prime Day was because you'd look like you have a couple of Marshall stacks clamped to your skull, and that's priceless.View Deal
Apple iPad Pro - 10.5-inch, Wi-Fi + Cellular, 512GB: $1,129 $699
If you needed a tablet with a little more storage, the 512GB version of the Wi-Fi + cellular 2017 iPad Pro was selling for under $700 on Prime Day.View Deal